??????????? ???? ?????????? ???????? ??????? McDonald's ??????????? ?????????? ??? ?????? ? ?????????? ????????, ??????? ????????????? ?????? ? ?????????? ????????? ???? ??? ???????????? McJob, ???????? ??????? The Financial Times. ????? ?????????????????? ?????? ?? ??????? ????????? ???????? ????? ????????? (David Fairhurst) ??????, ??? ?????? ??????????? "???????? ? ????????????? ??? ???????? ???????? ?????????".
??????????? ?????????? ??????? (OED) ??? ????????? ??????? McJob: ?????????????????, ????????????, ?? ????????? ??????? ???????????? ? ???????????????? ??????, ?????? ? ????? ????????????. ??????? ?? ???? ?????? ??????? ? ?????????? McDonald's, ?????? ???? ?? ???????? ????? ???? ???????????? ????? ??????, ?????? ????????? McJob.
??? ??????????? ????????? ? ??? ? 1980-? ????? ??? ??????????? ??????????????????? ?????? ? ????? ????????????? ???????. ????? ????? ??????? McJob ???? ???????????????? ????????? ????????? ???????? ?????????? (Douglas Coupland) ? ??? ?????? "????????? X" (Generation X). ? ??????? ?????? OED ??? ??????????? ????????? ? 2001 ????. McDonald's ??????????? ???? ?????? ? ??? ?? ?????????, ?? ?? ?????? ?????.
??????????? ??????????, ????????? ???? ???????, ????????? ?? ???????????????? ?????? ??? ?????????? ???????? Caterer and Hotelkeeper magazine, ??????? ?????? ?? ?????????? "?????? ??????" ?? ?????? ??????????, ??? ??????????????. ????? ????, McDonald's - ?????? ???????? ? ??????????????, ??????? ??????? ???????????? ?? ????????????? ????????? ???????? ?????????? "Investors in people".
?? ?????? ?????? ??????????, McJob ?????? ???????? ????? ???????????, ??????? ???????? ??????, "??????? ??????, ?????????????? ?????? ? ???????????? ???????? ??????????? ??? ?????????? ????? ? ????????? ???????????? ? ?????????? ????? ?????". ????????????? OED ? ???? ??????? ???????, ??? "?????? ?? ??????????? ? ???????????? ??????, ???? ?? ?? ???? ??????????? ?????????".
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