??? ????? ????????? (? ????????) ?????? ??????????? (??????????? ? ????? footprint.wwf.org.uk).
?????????? ????????????? ?????????? ????? ????? ??????? (WWF-UK) ???????? ?? ????? ????? ?????????? ??????????? (Footprint Calculator) ??????? ????????, ?? ??????? ????????? ????? ????? ??????????? ?????????? ?????.
??????? ?????? ????? ??????? ???????? ?????, ??????? ?????? ???????? ??? ??????????, ? ????? ????? ??????? ??????? ?????? ????????????? ??????????, ? ??????? — ??????????, ??? ????????? ???? ?????.
????? ??????????? ?????????? ?? "??????????? ????????????" (Carbon Calculator), ??????????? ????? ? ??????????????? ?? ????????????????? ?????? ???????? ?????????? ???????? ???????? ?????????????? ? ????????? ?????? ???, ???, ??? ?? ??????? ?????? ???? ????????????? ??????, ??? ????????? ??????????? ????????. ??????, ??????, ??? ?? ?????????? ???????? ??????????? ????????? ????????? ???????????? ?????????????.
???, ????????, ??? ?????????? ?????? ?????? ?????? ?????? ??????? ?? ????????? ?????????? ? ????????? ???????? ??????? ???????? ?????? ????????? (? ??? ??????????, ????? ??? ???? ? ??????????? ?????????? ????????).
????? ????, ?????????? ???????? ?????? ? ??????-?????, ? ?????? ??????, ?????? ???? ?? ????? ?????????? ???????????????.
????? ?????????, ??? ?????????????? ???????????? ??????? (??? ? ????? ???????? ??? ?? ?????????????? ??????-?? ???????????), ????????, ???????? ????????? ????????? ? ????????, ??????? ?? ????????????, ?? ?????? ??? ?? ????????????? ????????????????? ????.
"?? ??? ????? ?????, ??? ?? ???? ?????? ? ???????, ? ????? ?? ????? ?????? ???? ?? ???? ???????????? "?????????" ???????", ??????? ????? ??????? (Colin Butfield), ???????? ???????? WWF.
???????????, ????????????? ????????? ? ?????????? ?????????? ????? ?????????? (Stockholm Environment Institute), ?????????? ??????? ?????????? ????????, ??? ??? "??????????" ??????, ????? ????? ????? ??????? ??? ??????.
????????? ?????????????? ? ????????? ?? 92%. ??????? ?? ????, ?????? ?????, ????????? ??????? ? ????????????????? ????????? ???????, ??, ??? ??????? ???????? ? ??? ?? ??????????? ? ????.
?????? ?? ?????? ?? ????????? ?? ????? 5 ?????. ? ??? ???? ?????. ???? ??????????? ????????? ???????????? ???? ?????????? ???? ?????, ??? ?? ??? ?? ? ???? ??? ??????????.
???, ?????????? ? ??????? ?????????? ??????? ????????, ??? ???? ?? ? ????? ???????????? ???? ?? ??? ??????? ?????, ? ?????????? ????. ? ?? ?? ????? ? ???????, ??????? ????????? ?? ????????, ? ????? ? ????????????? ???????, ??? ????? ??????????? ??????.
"????? ?????????? ??????? ???????? ????? ???????? (? ? ??????? ? ??? ???? ???? ??????? ?????? ????), ???? ? ??????? ?????????? ???????? ???? ????? ?????, ???? ?? ??????-?????????, ????????????? ??? ????????? ???????", ??????? ???????.
?? ?????? 2006 ????, WWF ?????????, ??? ???????????? ? ????? ?????????? ?????????????? ?? 25% ?????? ????????, ??? ????? ???????? ????????????. ??????, ??? ??? ???? ????? ???? ???????, ?????? ???? ? 20-?????????? ??????????.
???????, ??? ?????????? ? ???? ??????????? WWF ???????? ?????? ???????? "????? ?? ????? ???????" (One Planet Living).