?? ?????? ???????????? BusinessWeek ? Interbrand, ??????? ??????? ???? ???????? Coca-Cola, ?? ??? ??????? Microsoft. ??? ????????? ????????? ??? ??????? ???.

? ??????? ?????? ????????? ????? IBM, GE ? Nokia. Google ?? ??? ???? ????????? ?? 20 ?????, ???????? ???????? ?????? ?? 45% ? 2005 ???? ? ?? 44% — ? 2006-??.

????? ??????? ?????? ????????? Ford (???????? ????? ?? 19%), Gap (–15%) ? Kodak (–12%).

???-10 ??????? ???????:

1. Coca-Cola, $65 ???.
2. Microsoft, $59 ???.
3. IBM, $57 ???.
4. General Electric, $52 ???.
5. Nokia, $34 ???.
6. Toyota, $32 ???.
7. Intel, $31 ???.
8. McDonald's, $29 ???.
9. Disney, $29 ???.
10. Mercedes-Benz, $24 ???.

??????? ????????? ? ?????? ?????????? ????????? ? ?????????? ??????.